YAHIA TAMER

يحيى تامر

In the space in between culture and communication, I translate lived experience into ideas that don't just speak to people, but move with them.

I'm Yahia (pronounced YAH-yah). An amsterdam-based creative strategist and, to the mild disapproval of my Egyptian heritage, a matcha drinker.

With a foundation in PR and a focus on social impact, I help brands find their place in culture through storytelling, strategy, and ideas that connect people. My work includes award-winning campaigns for global brands including Heineken, Rituals, and SheaMoisture.

Over time I found that my favourite ideas are those that understand and uplift subcultures. I believe that sidelined voices become the mainstream's cultural tastemakers and that brands can be a powerful vessel to bring those perspectives into focus.

My perspective is proudly influenced by my experience in queer subcultures and the Middle Eastern diaspora - spaces defined by strong identities, constant reinvention and a drive to push culture forward.

I've come to see storytelling as a way to co-create culture with the people shaping it, and I'm always open to building the next story - let's chat!

I'VE WORKED WITH