YAHIA TAMER

يحيى تامر

In the space in between culture and communication, I translate lived experience into ideas that don't just speak to people, but move with them.

I'm Yahia (pronounced YAH-yah). An amsterdam-based creative strategist and, to my Egyptian heritage's dismay, a matcha drinker.

With a foundation in PR and a focus on social impact, I help brands find their place in culture through storytelling, strategy, and ideas that connect people. My work includes award-winning campaigns for global brands including Heineken, Rituals, and SheaMoisture.

Over time I found that my favourite ideas are those that aim to understand and uplift subcultures. I believe that sidelined voices become the mainstream's cultural tastemakers and that brands can be a powerful vessel to bring those perspectives into focus.

My perspective is influenced by my experience in queer subcultures and the Middle Eastern diaspora - spaces defined by strong identities, constant reinvention and a drive to push culture forward.

Let’s chat if you’re drawn to bold ideas and the communities shaping culture before everyone else notices.

I'VE WORKED WITH